WE’RE FED UP!

We need healthier food on our shelves, now

Healthy foods are more than twice as expensive than less healthy foods, and less available

"They know what they're doing and it's just to get you to buy their products. It drives me insane."

Victoria, London

For every £1 spent on advertising fruit and vegetables, £18 is spent on advertising confectionery, snacks, desserts and soft drinks

"We all deserve the right to have a high street that's got healthy, affordable food shops. I feel really strongly about that."

Zoe, London

Nationally, 1 in 4 food outlets in England are fast food businesses, and it’s nearly 1 in 3 in the most deprived areas

"Every two feet there's a chicken shop: chicken shop here, chicken shop here, chicken shop on the opposite side."

Dave, Bristol

ADD YOUR NAME

to demand healthy, affordable food for everyone

People across the UK are calling for the government to:

Make our food healthier, more affordable and accessible, no matter where we live.
Hold food companies accountable for improving our health, not undermining it.

Protect our children from harmful food marketing.
Give us clear, honest information that we can trust.

Put us and our communities at the heart of decisions about our local food system.
Create welcoming community spaces where we can all access and share healthy food.

Join the nationwide call to hold companies accountable for ensuring healthy food is the easy, affordable option for everyone

Who can add their name?

Anyone who wants a food system that puts health before profits. Simply by signing up, you’re backing the six calls for government and industry to deliver healthier, more affordable food.

What happens if I add my name?

When you sign up, we’ll use your postcode to place a pin on the map with your name. That way you get to see who else in your area or around the country supports the campaign!

Just like a petition, we’ll then hand every name on the map to our Government later this year asking them to act on our calls.

We will send you very occasional campaign updates and invitations to take more action with us. No personally identifiable information is stored for anyone under the age of 18. See our full privacy policy.

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THE PROBLEM

Big food companies are not doing enough to protect people's health.

Across the UK, supermarkets and manufacturers flood our shelves with unhealthy products, push promotions on unhealthy food, and make healthier options harder to find and more expensive. Meanwhile, food-related ill health is rising and the NHS is paying the price. This is a direct result of commercial decisions.

Food companies shape what we see, what’s promoted and what’s affordable. They have the power to make food healthier, but they won’t act unless they are required to.

In the meantime:

Food-related ill health is rising

Children’s health is worsening

The NHS is under strain

Voluntary action from industry has failed

This is a collective public call to demand that Government to hold big food accountable for providing us with healthy, affordable food.

Download the full report

THE FACTS

Healthy foods are more than twice as expensive per calorie than less healthy foods and less available.

7 out of 10 food items from Britain’s biggest producers are ultra-processed.

95% of children are eating too much sugar.

A quarter of all food outlets in England are fast-food businesses rising to nearly a third in the most deprived areas.

A new tax on unhealthy food companies could raise £2.9 – 3.4 billion a year, which can be spent on children’s health and access to good food.

Recipe for Change
We are calling for an industry levy to help make food healthier.