Recipe for Change: Campaign launch report

Credit: Sustain

Recipe for Change is a campaign calling for a new industry levy to help make our food healthier, while raising revenue that can be invested back into children’s health. This report outlines the campaign coalition's vision, new research on the health and economic benefits of a levy, and our call to action.

The report has been created by a coalition of organisations led by Sustain, The Food Foundation and Obesity Health Alliance, with support from Impact on Urban Health, British Heart Foundation and Action on Salt and Sugar.

We outline the challenges faced by families in accessing healthier diets due to the environment they live in, and the current lack of incentives for businesses to act to improve this.

We look at the history of policy making in this area, including the limitations of voluntary programmes. We explore the success of the Soft Drinks Industry Levy in reducing sugar and raising revenues for child health, and the opportunities for building on this to improve the healthiness of our food and in turn the health of children and families all over the country.

The Recipe for Change campaign is calling for:

  1. Government to build on the success of the Soft Drinks Industry Levy by introducing a new levy on unhealthy food.
  2. Business to change the recipe of the food and drink that they sell to make them healthier for all of us.
  3. Revenues raised from any new levy to support investment in children’s health and access to good food.


Recipe for Change: Campaign launch report
23pp - 2023 | 753Kb


Published 13 Sep 2023

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We are calling for an industry levy to help make food healthier.

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